Profit Wise by Jeff Morrill Book Review

Jeff Morrill wrote this book not to make money but to show the reader how they can make more money over the long term and to enjoy themselves along the way by focusing your company on doing the right thing. All the proceeds from this book are being donated to charities. This book was published this year by TCK Publishing.

His businesses include real estate, insurance, telecommunications, retail, and he is the co-founder of Planet Subaru.

What the Book is About

In this book, the reader will learn how to do the right thing in growing a profitable company by doing the following things:

1) Taking the high road to raise the bottom line

2) Defining Reality

3) Hiring

4) Leading the Team

5) Marketing

6) Quality Customer Service

7) Negotiating

8) Making Decisions and Solving Problems

9) Making the Most of Your Time

10) Success for the Long Term

The author explains these things in chapters And in more depth.

What I love about this author is that he gives a website to go to get more resources. He mentions that he has so much more stuff to share…